Regarding the story about the Kraft marshmallow dispenser:
David Letterman does a sketch entitled "Supermarket finds," where his staff collects supermarket products and makes fun of them. Recently, he displayed Kraft Marshmallows and their claim about being
"The official marshmallow of the Starship U.S.S. Enterprise.(TM)"
And he then remarked, "Funny, I thought that was William Shatner's job."