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How to read electronics advertising

jss@Sun.COM (Josh Sirota)
Sun Microsystems, NSE group
(computer, chuckle)

This was posted to a Sun-local newsgroup. Apparently it originated at HP.

When It Says: |It Really Means:


Available Now! |We overstocked / We can't sell any. |(Alternative: We have a really hot |item at an outrageous price)

State-of-the-Art Design |We can't get the chips yet but we hope to |before manufacturing starts.

Proven reliability |Antiquated technology and obsolete parts.

Compatible with most systems |Favor us with a big enough order and we'll |start designing an interface

Tremendous expandability |The unbundled "bare-bones" system with |the low advertised price is virtually |useless.

User-friendly |Slow, eats memory for lunch, and probably |won't meet your specific needs (but for a fat |consulting fee, we'll be happy to customize |it for you).

Advanced features |We couldn't get rid of the quirks/bugs in the |system, so we're pretending we planned them |all along.

Competitively priced |Costs less than IBM's.


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