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Odwalla's return

rolf@clark.net (Rolf)
(topical, chuckle, groan, original)

After a fairly successful recovery last year from problems arising from
e-coli bacteria in their unpasteurized apple juice (which included
recalling their products which contain apple juice), Odwalla recently
reintroduced their apple juice, with a new phrase on the label: "FLASH
PASTEURIZED."  This is absolutely true.

I have to wonder, though, if Odwalla's marketing folk could have used a
better phrase.  As written, it begs the question: if you're still nervous
about e-coli, when you drink the new juice, does your life "flash
pasteurized?"

(From the "Rest" of RHF)


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