A friend of mine who goes to Notre Dame sent this to me (which he wrote): Dear Nike, Reebok, Puma, Adidas, and other footware conglomerates, As your average American, I spent a lot of time on the couch watching the Summer Olympics on television. However, as consumers, we would appreciate it if you would stop molesting our integrity with your television advertisements which pander to the current physical fitness element. We hope to stop this eagerness for constantly promoting your products showing people running, lifting weights, dunking basketballs, and other forms of testosterone on parade. As if it wasn't bad enough your average pair of sneakers cost more than the Lincoln Town Car, you expect Americans to buy your product so they can get sweaty, suffer from incredible cramps, and feel out of shape. It is our sincere belief that the merits of exercise are a myth promoted by the medical community to get back at the public for years of threatening them with socialized medicine. It is especially disappointing to see you pander to the physical fitness community when it would have been so easy to exploit the excitement generated during the Olympics. With the proper mix of backyard barbecues, children playing with the family dog, and carpooling blue-collar workers (with thermos and hoagie in hand), your companies had a chance to make your brand of sneakers as American as motherhood, apple pie, and check kiting. Instead, you chose to tell us to "just do it" because "life isn't a spectator sport." Corporate America should be alerted to the fact that the general public has the same zeal for physical fitness as Bo Diddley, not Bo Jackson. Are you trying to see if your stock can sink faster than the Titanic? You can't expect to sell trendsetting footwear at incredibly marked-up retail prices when your commercials lead people to believe your board of directors is being held hostage by Army recruiters. I hope you have come to grasp how diabolically insulting to this something-for-nothing generation your advertisements really are. Your hazardous association of exercise and a happy individual really angers me. To put this travesty in perspective, your current advertisements upset me more than liberals in Congress, people who tell me how to drive, and the sudden popularity of spandex. Quite frankly, you deserve the recession we're in. Sincerely, Citizens for a Fitness-Free America
(From the "Rest" of RHF)