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The Economist is a wonderful magazine. Where Time and Newsweek beat around the bush, The Economist calls a spade a spade. Here are a few excerpts from the Nov. 30, 1991 article on condoms titled "Barriers To Entry": ------------------------------------------------------------------- " . . . the share prices of the world's leading condom makers have been rising fast . . . "Strong brand loyalty [to Durham, Trojan and Ramses] and distribution networks have made things hard for new brands. Those that have done fairly well -- Stirling Cooper's "Jiffi" brand is one -- have used adventuresome marketing strategies (slogans such as "Gotta stiffi? Wear a Jiffi") . . . " . . . Only in Europe, where condom sales are growing by almost 15% a year, are new barriers to entry being raised. Believe it or not, the European Commission is trying to establish a standard size for condoms sold in the single market after 1992. All sides agree on a length of 152 millimetres (6 inches), but harmonizing girth is proving yet another bone of contention among the governments. The Italians argue that 54 millimetres is sufficient. The commission insists on 55." ------------------------------------------------------------------- Can't you see the jingles on TV? "Just a silly millimetre longer..."
(From the "Rest" of RHF)
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