Since Harley-Davidson Motor Company went upscale, most dealerships have upgraded their image. Instead of a greasy motorcycle shop, customers can expect a "motor boutique." This "motorcycling experience" comes complete with very pricy clothing, boots, and chrome-plated bike accesories.
As a result, most of the dealerships have become very selective in their hiring practices. Many want ads for mechanics and shop help now have lines like "Modern, progressive dealership," "full medical and dental plan", and "team-oriented approach to total customer satisfaction."
Of course, there are some holdouts. Here is an actual ad from page 121 of the January 2000 issue of "Thunder Press," a national Harley-related magazine:
"Help Wanted: Freaks, misfits, social miscreants, Philistines: Come work for a bunch of toothless bastards in the slums. Low pay, long hours, filthy shop that smells like the bathroom door on a tuna boat. Mostly looking for a brainless slob for a position in our dungeon shipping and receiving department, but hey, we'll fire a couple more by the time you read this, so try all positions. Call Paul at ?????? Harley-Davidson. ???-???-????"
(dealership name and phone number changed to protect the guilty)