NASCAR has recently announced that Viagra, the Pfizer Inc. medication used to treat erectile dysfunction will be the primary sponsor of the #27 Pontiac Eel River Racing Team in the Year 2000 NASCAR season.
My first response to this news is that this is clearly a logical, well- thought out choice. They've always said that "Pontiac builds excitement." Now they're doing it in ways the General Motors PR department could NEVER have originally conceived.
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